Designing an custom eyeshadow palette layout that is both user-friendly and visually appealing involves several considerations, from the arrangement of shades to the overall aesthetic of the palette. Here are some layout options and tips to help you create an optimal eyeshadow palette:

1. Linear Layout

• Horizontal Rows: Arrange shades in horizontal rows, which can make it easy to see and choose colors. This layout can follow a gradient from light to dark or from cool to warm tones.
• Vertical Columns: Similar to horizontal rows but arranged vertically. This can be aesthetically pleasing and can also group colors by type (e.g., mattes in one column, shimmers in another).

2. Quadrant Layout

• Four Sections: Divide the palette into four quadrants, each with a different theme or color family (e.g., neutrals, warm tones, cool tones, bold colors). This can help users quickly find the type of shades they want to use.

3. Gradient Layout

• Ombre Effect: Arrange shades in a gradient from light to dark or from one color to another. This layout is visually appealing and helps users understand how shades can be blended together.

4. Circular Layout

• Color Wheel: Arrange shades in a circular pattern, mimicking a color wheel. This can be especially useful for artistic and bold palettes, providing a clear visual guide for color combinations.

5. Themed Rows or Columns

• Day to Night: Arrange shades from light, daytime colors to dark, nighttime colors. Users can easily pick shades for different times of the day.
• Cool to Warm: Group cool-toned shades together and warm-toned shades together. This can help users choose complementary colors for their skin tone.

6. Central Highlight

• Highlight Shade in the Center: Place a central shade, often a highlighter or a key transition shade, in the middle of the palette. Surround it with complementary shades for easy access and use.

7. Symmetrical Layout

• Balanced Design: Arrange shades symmetrically, which can be visually appealing and help users find shades easily. Symmetry in design often leads to a sense of harmony and balance.

8. Mixed Finishes

• Group by Finish: Organize shades by finish, such as mattes, shimmers, metallics, and glitters. This helps users quickly find the type of finish they want to use.

9. Customizable Layout

• Removable Pans: Design the palette with removable and customizable pans. Users can rearrange the shades as they prefer, creating a personalized layout.

Tips for Designing the Layout:

• Cohesive Color Story: Ensure the colors flow well together. Each shade should complement the others to allow for easy blending and creating cohesive looks.
• Shade Names and Labels: Include shade names or numbers below each pan for easy identification. This is particularly useful for tutorials and repurchasing favorite shades.
• Mirror and Brushes: Consider adding a mirror inside the palette for convenience. Including a small brush or applicator can also enhance usability, though some users may prefer using their own tools.
• Palette Size and Shape: Ensure the palette is a practical size for storage and travel. Compact designs are often preferred for ease of use.
• Aesthetic Design: The outer packaging should reflect the theme or concept of the palette. Attractive designs can make the palette more desirable and serve as a display piece.
• User Experience: Test the layout with real users to gather feedback on usability and aesthetics. Adjust the design based on their input to ensure it meets their needs.

By thoughtfully arranging the shades and considering the overall design, you can create an eyeshadow palette that is both functional and beautiful, enhancing the user’s experience and satisfaction.There are many reference inspirations for custom eyeshadow palette layouts on Pinterest. You can look at these eyeshadow palettes and then refer to and imitate them according to your actual situation.